Change Your Hat Before Emailing Your Lead List

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How do I write compelling emails to enquiries to turn them into paying customers?

When sitting down to write what we would have commonly referred to as a sales letter in the unknown world of Attraction Marketing, more often we hit mental blocks only minutes into the opening sentence.

Why is this? We are not writing a 300 page book here! It’s usually a page and only sometimes half a page.

So again I ask Why?

Why do we question ourselves with issues like:-

• What am I going to follow-up with?

• Should I follow up or am I bugging them?

• What am I going to write about this time?

• Should I sell something to them, write as a teacher, or build a relationship?

• If they do reply back will they know more than me about this product?

• Do I know enough to be the expert?

• And the list goes on and on

Whilst there are many great copy writers out there, all of the above are what many business owners and entrepreneurs feel when sitting in the chair and put their copywriter hat on.

Recently I set myself a goal and went on a mission to find out how to write good copy and soon realised it’s not that I don’t already have this skill, it’s because I had the wrong hat on.

Can you believe it was all because of a silly Hat?

What’s that I’m hearing, and pigs might fly

Ok your all saying, this girls really nuts. Well sometimes I can be a little crazy with my thoughts and methods of sharing with others, but over the next 10 minutes I am going to share with you the video I came across when looking for how to write great copy to turn your lead email lists into paying customers.

Find a hat, clear your mind of all the issues you had before and have fun finding the copywriter in you. Anyone can do it!