Email Marketing For Business
I was truly excited after watching a recent Webinar hosted by Infusionsoft Email Marketing where they were show casing Email Marketing 2.0 as the next step from Email Marketing 1.0.
The bulk of this Email Marketing webinar was a live demonstration with a new client on how this technology takes Email Marketing for the Small Business Owner to the next level. And boy, did it have a WOW factor.
Some Interesting opening notes were the results from a survey taken last year.
What Small Business Owners were asked what were the
1) Top Challenges for the Small Business Owner’s
- 50% Struggle to attract and retain customers
- 9% Improving Cash Flow
- 8% Maintaining Profitability
In essence the majority are saying that they are having trouble making money and faced by the challenge of a slow economy.
When business owners were asked if
2) They were in current growth, or expecting Revenue Growth in the coming year, were they using Email Marketing?
- 45% said they are already Email Marketing
- 36% said they planned on using Email Marketing
In a broader sense they were using On Line Marketing Campaigns with an emphasis on Email Marketing as they saw
Email Marketing = Growth
With Email Marketing becoming a reliant marketing tool to promote Business Growth there it is no surprise that Email Marketing 2.0 has evolved.
Email Marketing 1.0 v’s 2.0
• Shotgun marketing, (1.0) targeting customers on a one to one basis through personal email listings to a group created from a opt-in list on a web page including auto responders and message broadcasts to communicate on a regular basis.
• Sniper marketing, (2.0) an intelligent system that can track customer behaviour enabling the Business Owner to offer them exactly want they are looking for, adding value for customers as an individual rather than generalizing from their original request for communication when they first opted in.
Other features where cosmetic and they have gone for the whole face lift from custom design templates with all the bells and whistles along with a social media tool that includes twitter and face book.
Lists can be exported across with ease and one of the huge benefits is there is no more Multiple List System Chaos.
If you are serious about taking your email marketing to the next level 2.0 could well be the vehicle to achieve this for you.
To learn more about email marketing best practices,
download a free report about Email Marketing 2.0.
