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You Tube is nothing less than an online video phenomenon and if you aren’t already using it as a tool to promote yourself or your online content, you should really give it some thought. Here’s why:

Having already served up over 2 billion video views to the world, YouTube is every one’s first thought when they want to search for online video.

If you are a small business owner or any other kind of online publisher, you stand to gain a lot by getting some exposure on YouTube.

When there are 6.1 million videos for your audience to choose from how do you get your content noticed? Certainly, there is no replacement for making or aggregating great content, but there are many ways that you can make your presence felt, driving traffic back to your own website.

1. Create and Customize Your Own Channel

ProDive Central Coast You Tube Channel

You can view this example of small business video marketing at the end of this post. This is a great example of attraction marketing

Why you need a YouTube Channel

The first thing you need to do, if you haven’t already, is to create your own YouTube Channel. This is far from being a complicated procedure, as your channel is automatically generated for you when you sign up for a new YouTube account.

Among the advantages of having your own channel are you the opportunity to create a profile for yourself and your content, and link back to your website URL

When choosing a you tube channel name always include a keyword from your core business

………what it is you are promoting?

It is far easier to rise to the top of the pile within a particular category than it is to make the front page of the website, and in the process you help potential viewers to narrow down their search. All of this leads to more video and profile views, and in turn more traffic to your website.
Customization Features

After signing up you can started uploading, and take advantage of some of the channel customization options. You can find these in your channel settings once you are logged in.

2. Account Types – Choose Your Niche

Targeting your content by account type

When you sign up for a new account you are given the chance to choose which account type you would like. While one of the options is ‘standard’, it makes a lot more sense to choose from the other possibilities. I recommend either

A Director account – great if you are producing your own web videos. This account allows you to to add custom items and a logo to your Profile pages or a …

A Guru account – which is for anyone that is an expert in a particular field, whether that be cooking or web design. This account lets you choose a custom logo, genre and links to your other websites from your profile pages

If you already have a YouTube account but want to take advantage of this feature, you can do so by converting your account type from your channel info page. It is possible to change at any time.

To Continue Reading On How to Get Your Content noticed download your free E-book

Thanks to Pro dive Central Coast more>

What is a search engine and how do they work?

Search engines allow users to search the Internet for content using keywords. There are a number of search engines that people can use today’s search is dominated by Google. When a person types in a word or phrase, know as keywords, into any search engine, within seconds a results page is returned. Pages are ranked in order of their ‘relevance’. This ranking is done differently across search engines and other factors such as location and prior searches can also determine what is showing on each page.

How do search engines work?

Search engines use programs, often referred to as spiders, robots or crawlers, to search through the millions of pages hosted on the Internet. These programs are used by search engines to build an index of the Internet. However, although most search engines will provide tips on how to improve your page ranking, in an attempt to avoid misuse the applied rules are a well-guarded secret and can move the goal posts at any time, changing the rules regularly. By following a few well accepted search engine optimisation (SEO) techniques you can ensure that your website is well indexed and remains high in the rankings.

How do these search engine methods differ?

These three main search engines use different methods to rank websites. Understanding these methods will help you understand the SEO strategies outlined in this guide at this time.

The three main search engines are:

Google – Google’s PageRank assesses the value of a webpage based on the number of backlinks ie links back to your website. Each link is counted as a vote, from one page to another. Google also analyses the content on the page that makes the link. Votes cast by pages that are themselves seen as important by Google weigh more heavily and increase the ranking of the linked pages.

For example if you had a link back to your website from a highly respected government site, you are seen as likely to have more value for the person conducting the search

Yahoo! – Yahoo! began as a manually edited directory. It now uses link analysis tools to determine page relevancy, though content is also important in deciding search relevance. Other factors that are important include backlinks and a good site design.
Bing – Microsoft’s Bing search engine ranks websites based on the webpage content, the number and quality of websites that link to your pages, and the relevance of your website’s content to keywords.

For more detailed information on how to best optimise your website for a particular search engine, refer to their webmaster pages. All the leading search engines provide information and tools to help you improve your SEO.

Google                                 http://www.google.com/webmasters/

According to 2010 June 26 figures from Hitwise (Top Search Engines by Volume).

Top Search Engines for 2010

2010	Google	Yahoo!	Bing	Ask	AOL Search	Total
2010-06-26	71.65%	14.37%	9.85%	2.19%	1.15%	99.21%
2010-05-22	72.00%	14.58%	9.20%	2.18%	1.06%	99.02%
2010-05-08	71.56%	14.79%	9.31%	2.27%	1.07%	99.00%
2010-03-06	71.07%	14.46%	9.55%	3.01%	0.98%	99.07%
2010-02-06	71.35%	14.60%	9.56%	2.55%	1.06%	99.12%
2010-01-02	72.25%	14.83%	8.91%	2.53%	0.77%	99.29%