You Tube and Your Small Business

You Tube is nothing less than an online video phenomenon and if you aren’t already using it as a tool to promote yourself or your online content, you should really give it some thought. Here’s why:

Having already served up over 2 billion video views to the world, YouTube is every one’s first thought when they want to search for online video.

If you are a small business owner or any other kind of online publisher, you stand to gain a lot by getting some exposure on YouTube.

When there are 6.1 million videos for your audience to choose from how do you get your content noticed? Certainly, there is no replacement for making or aggregating great content, but there are many ways that you can make your presence felt, driving traffic back to your own website.

1. Create and Customize Your Own Channel

ProDive Central Coast You Tube Channel

You can view this example of small business video marketing at the end of this post. This is a great example of attraction marketing

Why you need a YouTube Channel

The first thing you need to do, if you haven’t already, is to create your own YouTube Channel. This is far from being a complicated procedure, as your channel is automatically generated for you when you sign up for a new YouTube account.

Among the advantages of having your own channel are you the opportunity to create a profile for yourself and your content, and link back to your website URL

When choosing a you tube channel name always include a keyword from your core business

………what it is you are promoting?

It is far easier to rise to the top of the pile within a particular category than it is to make the front page of the website, and in the process you help potential viewers to narrow down their search. All of this leads to more video and profile views, and in turn more traffic to your website.
Customization Features

After signing up you can started uploading, and take advantage of some of the channel customization options. You can find these in your channel settings once you are logged in.

2. Account Types – Choose Your Niche

Targeting your content by account type

When you sign up for a new account you are given the chance to choose which account type you would like. While one of the options is ‘standard’, it makes a lot more sense to choose from the other possibilities. I recommend either

A Director account – great if you are producing your own web videos. This account allows you to to add custom items and a logo to your Profile pages or a …

A Guru account – which is for anyone that is an expert in a particular field, whether that be cooking or web design. This account lets you choose a custom logo, genre and links to your other websites from your profile pages

If you already have a YouTube account but want to take advantage of this feature, you can do so by converting your account type from your channel info page. It is possible to change at any time.

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